Eye Creams For Your 30s To Minimize Wrinkles, Dark Circles, and Puffiness

Best Eye Creams for 30s

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As someone in her late 30s, using eye cream is an essential step in my skincare routine. I use it twice a day. Because I’ve realized that having smooth, fresh-looking under-eyes has a significant effect on my overall appearance! It makes me look rested, less puffy, and more awake.

Whether you’re conscious about fine lines and wrinkles around the eyes and looking for an anti-aging eye cream or you’re dealing with dark circles and looking for a brightening eye cream, relax. I’ve rounded up amazing eye creams you can add to your skincare routine in your 30s.

But let me tell you this. If there’s one thing I’ve learned from using numerous eye creams over the years, or from just life itself, it’s that it’s better to be demanding. Eye creams are not cheap. And if you’re going to pay for one, it’d better make you feel good and help you with whatever it is that you want it to do! So here are the best ones out there!

In a hurry? Here’s my top pick for the best eye cream for your 30s.

Estee Lauder Advanced Night Repair Eye Cream is my top recommendation. It’s super rich in antioxidants, helps with wrinkles and dark circles, and is suitable for all skin types.

Best Eye Creams For Your 30s

1. Estee Lauder Advanced Night Repair Eye Supercharged Gel-Creme

Best Overall

Estee Lauder Advanced Night Repair Eye Supercharged Complex - Best Eye Cream For 30s

Instantly plumps under-eyes
Great for under-makeup


This is my personal favorite and my recommendation for the overall best eye cream for women in their 30s. First of all, it is anti-aging but not made with potential irritants. It packs signal peptides, and antioxidants from watermelon extract, vitamin E, and soybeans. So it keeps the eye area protected against free radicals but doesn’t infuse the skin with irritating ingredients like retinol.

Second of all, it packs caffeine for dark circles, which I love as someone dealing with dark shadows from all the screen time. Lastly, it doesn’t pill around the eyes, applies smoothly, and gives the eye area a more rested, fresh look. Because it’s so restorative and gentle, I think this will work for the majority of 30-somethings. And price-wise, it’s not cheap but it’s still cheaper than many retinol-infused options. You can’t go wrong with it.

Key Ingredients: Peptides, probiotics, caffeine, vitamin E
Base: Gel
Key Benefits: Anti-aging, brightening, smoothing
Size: 0.5 oz/15 ml
Good to Know: Paraben-free

2. Kate Somerville Retinol Firming Eye Cream

Best For Wrinkles

Kate Somerville Retinol Firming Eye Cream - Best Eye Cream For 30s

Packs multiple anti-agers
Elegant applicator tip to depuff


As mentioned above, retinol is the best when it comes to wrinkles. And this eye cream is made with retinol as well as bakuchiol. Bakuchiol is a natural alternative to retinol that doesn’t cause irritation or sensitivity. These two revive the skin around the eyes for a firmer and tighter appearance.

To counteract the drying effects of retinol, the cream is filled with hyaluronic acid to hydrate and plump up the delicate skin around the eyes. Additional antioxidants nourish and protect your under-eyes, making this an effective anti-aging eye cream for your 30s. Plus, the applicator tip makes it convenient to keep the product in the fridge. More elegant than placing cold spoons on your eyes, right?

Key Ingredients: Retinol, bakuchiol, hyaluronic acid
Base: Cream
Key Benefits: Anti-aging
Size: 0.5 oz/15 ml
Good to Know: Cruelty-free

3. La Roche Posay Hydraphase Intense Hyaluronic Acid Eye Cream

Best For Sensitive Eyes

La Roche Posay Hydraphase Intense Hyaluronic Acid Eye Cream

Non-irritating formula
Visibly hydrates
Leaves under-eyes subtly radiant

Could be a bit more potent considering the price

If you have sensitive eyes and they tend to get watery whenever you apply eye cream or any other eye product, fear not. We’ve got La Roche Posay for that. This is so gentle that it even works for my sensitive eyes from ocular rosacea.

It’s very basic but it’s super hydrating for the eye area. It’s made with hyaluronic acid but also contains caffeine to minimize the appearance of dark circles and under-eye bags. And it’s light, absorbs easily, and leaves the eye area smoother.

Key Ingredients: Hyaluronic acid, caffeine
Base: Cream
Key Benefits: Moisturizing
Size: 0.5 oz/15 ml
Good to Know: Fragrance-free, paraben-free

4. Drunk Elephant C-Tango Vitamin C Eye Cream

Best For Dark Circles

Drunk Elephant C-Tango Multivitamin Eye Cream

Amazing multi-tasker
Works for multiple concerns
Packs gentle vitamin C derivatives
Suitable for all skin types


This eye cream is a life-saver for women in their 30s. It’s a multi-tasker that targets dark circles as well as fine lines and loose skin around the eyes. First of all, it contains several forms of vitamin C to ensure potency and stability. With vitamin C, the cream brightens the eye area, reduces the look of dark circles, repairs free radical damage, and prevents the formation of wrinkles.

Second of all, it has a combination of both signal and neuropeptides. Signal peptides stimulate collagen formation. And neuropeptides restrict muscle movement to soften wrinkles. The fragrance-free eye cream keeps the eye area hydrated and plump with hyaluronic acid. And it keeps the skin moisturized and radiant with avocado oil. It’s great for people with sensitive eyes who want to avoid heavy actives like retinol.

Key Ingredients: Forms of vitamin C, ceramides, peptides
Base: Cream
Key Benefits: Brightening, wrinkle-smoothing
Size: 0.5 oz/15 ml
Good to Know: Fragrance-free, vegan, cruelty-free

5. Youth To The People Dream Eye Cream

Best For Dryness

Youth To The People Dream Eye Cream

Potent anti-aging night eye cream
Incredibly moisturizing
Fills in fine lines
Eliminates flaky skin

Cream turns buttery, remember to tightly seal the cap

This anti-wrinkle vegan eye cream is packed with an impressive bunch. It’s an overnight treatment to care for the eyes and to help you wake up to fresh-looking under-eyes. It contains plant stem cells, vitamin C, and vitamin E to reverse sun damage around the eyes.

The power duo vitamins C and E protect the eye area from free radicals while vitamin C brightens and reduces the look of dark under-eyes. To instantly reduce the visibility of lines and wrinkles, it contains hyaluronic acid, squalane, and ceramides. Collectively, they plump up the skin and eliminate dry and flaky under-eyes. And because it has such a rich, emollient base, it works amazingly well for people with dry skin around the eyes.

Key Ingredients: Vitamin C, stem cells, ceramides, hyaluronic acid
Base: Cream
Key Benefits: Brightening, moisturizing
Size: 0.5 oz/15 ml
Good to Know: Vegan, cruelty-free

6. Fresh Black Tea Firming And De-Puffing Eye Cream

Best For Puffiness

Fresh Black Tea Firming And De-Puffing Eye Cream

Great for tired-looking eyes
Very moisturizing emollient cream
Layers well under makeup

Contains fragrance

The anti-aging eye cream is formulated around antioxidant-rich black tea extract. Well, we all know how effective tea is to de-puff the eyes. Additionally, it has noni fruit juice, which is super rich in skin-restoring fatty acids. And it contains fermented yeast, which is highly replenishing thanks to amino acids and minerals.

This effective eye cream utilizes hydrating hyaluronic acid and squalane to fill in wrinkles. It reduces the signs of photo-aging and diminishes wrinkles and dark spots with vitamins C & E. It’s lightweight and leaves the eye area looking radiant. If puffiness is your main concern, this is it!

Key Ingredients: Antioxidants, vitamin C ester, hyaluronic acid
Base: Cream
Size: 0.5 oz/15 ml
Key Benefits: Anti-aging, soothing, depuffing
Good To Know: Contains fragrance

7. Roc Retinol Correxion Line Smoothing Eye Cream

Best Drugstore

Roc Retinol Correxion Line Smoothing Eye Cream - Best Drugstore Eye Cream For 30s

Affordable anti-aging eye cream
Helps with dark circles
Has radiance finish
Super replenishing formula

Results take time to show

This affordable drugstore eye cream utilizes retinol to target wrinkles, dark circles, and puffiness. Even though most people would be hesitant toward using a retinol eye cream, especially if they’ve never used retinol before, this is so gentle that even I, someone with ocular rosacea, can comfortably use it.

The concentration of retinol is not disclosed but I love using this every other day at night and I wake up to smoother-looking eyes. The budget-friendly formula has vitamin B5 to hydrate and soothe. And there’s a very subtle radiance to it too, which makes the eye area look instantly brighter and healthier.

Key Ingredients: Retinol, vitamin B5
Base: Cream
Key Benefits: Anti-aging, brightening
Size: 0.5 oz/15 ml

8. Shiseido Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Mask

Best Mask

Shiseido Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Mask

Works instantly
Covers a large area
Absolutely amazing before a special event

May not be great for sensitive skin

This intense anti-aging under-eye patch is perfect for when you need a quick boost. It contains skin-transforming retinol for the ultimate long-term results. But it instantly plumps up fine lines around the eyes with a deeply penetrating form of hyaluronic acid.

To double the plumping action and to fill in the wrinkles, it has squalane that keeps the eye area smooth, moist, and bouncy. It’s super travel-friendly and perfect for long flights, making it an amazing eye mask to use in your 30s.

Key Ingredients: Retinol
Key Benefits: Anti-aging, smoothing, lifting, instantly plumping
Size: 12 Pairs

9. Ole Henriksen Banana Bright Eye Creme

Best Brightening

Ole Henriksen Banana Bright Eye Creme - Best Eye Creams For 30s

Instantly illuminates
Doubles as an eye primer
Orange tint provides quick color-correcting action
Super hydrating

Requires time to visibly reduce hyperpigmentation

And speaking of bright and youthful eyes, this is another radiance-boosting eye cream made with vitamin C. It instantly awakens and energizes tired-looking eyes. The texture of it is super-replenishing all thanks to shea butter and jojoba oil.

They’re rich in skin-restoring fatty acids and they literally lock moisture into the skin. The eye cream is also suitable to use as a primer for your concealer. Plus, the vegetable collagen in the formula keeps the skin plump and softens the look of wrinkles. The cream is tinted, which disappears into the skin but makes it cosmetically more convenient to cancel out dark shadows.

Key Ingredients: Different forms of vitamin C, antioxidants
Base: Gel-cream
Key Benefits: Brightening, rejuvenating, illuminating
Size: 0.5 oz/15 ml
Good to Know: Vegan, cruelty-free

10. Paula’s Choice Resist Anti-Aging Eye Cream

Best For Night

Paula's Choice Resist Anti-Aging Eye Cream

Night-time eye treatment
Rich cream maximizes moisture
Contains several botanical antioxidants

Feels a bit heavy

This night eye cream is nourishing + replenishing + rejuvenating. It checks all the boxes with vitamins C and E as well as another potent antioxidant; resveratrol. Resveratrol is exceptionally helpful in diminishing discolorations aka dark circles.

Additionally, it has signal peptides to improve the visibility of crow’s feet and fine lines. A blend of soothing botanicals keeps itching and flakiness at bay. Plus, it’s formulated with shea butter to glide easily on the skin, leaving it smooth and silky.

Key Ingredients: Peptides, vitamin C, resveratrol
Base: Cream
Key Benefits: Moisturizing, brightening, smoothing
Size: 0.5 oz/15 ml
Good To Know: Fragrance-free, cruelty-free

So these are the best eye creams you can use in your 30s. It’s all about prioritizing. Keep your main under-eye concern in mind and depending on that, look for ingredients to tackle those issues. Now, here are some under-eye care tips to help you maximize your results from your eye cream along with some pointers when shopping for an eye cream.

What to Look For in Eye Creams For Your 30s

Hydrating Ingredients

First and foremost, an eye cream is an eye moisturizer. So it needs to provide proper hydration for the delicate skin around the eyes. For that, look for hydrating ingredients like hyaluronic acid and glycerin, which work by drawing water into the skin and keeping the skin hydrated and plump. It’s what helps us cover the moisturizing aspect of our under-eye care in our 30s.


Antioxidants refer to a group of ingredients that work to treat and prevent skin damage, as in dark spots, fine lines, or loss of firmness, caused by free radicals. A basic eye cream won’t be of much help in this department. But an antioxidant-rich eye cream will! Antioxidants like vitamin C, vitamin E, and green tea protect the skin around the eyes and prevent free radicals from damaging the skin’s integrity. Vitamin C, specifically, is effective in dealing with discolorations and dark circles under the eyes. If that’s your major concern in your 30s, look for eye creams made with vitamin C.

Other Active Ingredients

In addition to antioxidants, other active ingredients help address under-eye skin issues as well. For example, caffeine eye creams reduce the visibility of dark circles. As a bonus, they reduce the look of puffy eyes as well. Similarly, try peptides or growth factors to stimulate collagen production.


Retinol (vitamin A) is the mother of all that is anti-aging! Your skin cell turnover slows down as you age. And topical retinol is exceptionally helpful in regulating this process. It speeds up cell renewal and is the absolute best when it comes to getting rid of crow’s feet, dark circles, and fine lines around the eyes. That’s why retinol eye creams can be of great use when tackling signs of aging in your 30s.

Under-Eye Care Tips For Your 30s

  • Keep your eye creams and eye serums in the fridge. The cooling effect will help immensely to depuff the eyes and get rid of the under-eye bags.
  • For your evening routine, try using a Jade roller with your eye products. The actives will better penetrate the skin and the roller will help with lymph drainage to reduce puffiness and dark circles.
  • If you’re using a retinol eye cream, remember to apply sunscreen around the eyes. Well, you should use SPF anyway, but retinol makes the skin more prone to sunburn. So, keep that in mind.
  • Never use wipes to remove your eye makeup! The pulling has the potential to hurt the skin’s elasticity. Instead, try an oil cleanser.
  • Do not use eye creams with active ingredients on wet skin. It may cause sensitivity as wet skin absorbs faster than dry skin.
  • To maximize your eye cream, exfoliate the under-eye area VERY gently with a damp cloth once a week.


Read Next: The Best Anti-Aging Creams For Your 30s

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