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When wrinkles get real -and scary- in your 30s, you might question your current choice of skincare brands you use daily. You might be wondering if the products aren’t working or if your skin is beyond repair. You might even feel like giving up on skincare completely and just making an appointment for some injectables. Before you do, we insist that you check out below the best skincare brands for your 30s.
Because there’s a good chance you haven’t tried any of these yet. Each of these brands has something pretty unique about them. And it might just be what you’re looking for to treat sun damage, wrinkles, fine lines becoming more prominent, or dull-looking skin.
Each of them takes a certain angle towards anti-aging skincare. Yes, skincare can get complicated in your 30s. Because the most effective anti-aging ingredients can be difficult to tolerate for the skin.
And they require some adjustment periods as well as some time to work. But by zeroing in on one angle -or one ingredient- and perfecting that one, you can renew your skin with a more targeted approach.
Additionally, if you’ve been taking some time off, you might be missing out on currently reliable and popular skincare brands other 30-somethings are using.
So if you’re wondering what’s out there, below are the best skincare brands you can rely on in your 30s.
Just a heads up; personalized skincare is when skincare products are literally made for your skin. There’s no ready-made cream to add to the cart. All products are made after you complete some sort of questionnaire or a quiz. In case you’re not aware, personalized skincare is on the rise.
But it shouldn’t be that surprising. After all, as consumers, we’re more informed about our skin than ever. And we’re well aware that our skin is unique and so should be our products.
This has nothing to do with trying to be extra and just splurging on products for no reason. There’s a reason why we go for custom-made outfits for special occasions rather than mass-made fast fashion.
Founded by 2 women, Proven Skincare utilizes artificial intelligence to decide what’s going to work best for your skin. They create a daily regimen with 3 products all specially made for you. You get a daily cleanser, a daily moisturizer with SPF, and a night cream.
You answer a couple of questions on the website. And their algorithm considers several things like your sleep cycle, your geographical location, and your own skincare concerns.
When you’re done answering questions, you have a full list of ingredients for your products. If there’s one thing you can trust with your skin, it’s science. And Proven Skincare is based on nothing but science.
Speaking of science, another skincare brand you should trust with your skin in your 30s is SkinCeuticals. Antioxidants make some of the most effective anti-aging skincare ingredients. And these guys are the pioneers in formulating stable and effective antioxidants.
But first, here’s why antioxidants in skincare are important. Several things can cause damage to your skin in the form of hyperpigmentation and signs of aging.
The most common of those things is sun exposure. Sun exposure causes “oxidative stress”, which triggers your skin’s antioxidant network in an attempt to prevent cellular damage.
Unprotected sun exposure, even as little as 10 minutes, depletes your antioxidants. This makes your skin vulnerable to all sorts of damage. Besides getting antioxidants through your diet, you should use topical antioxidants like creams and serums to better protect your skin.
That’s where anti-aging products from SkinCeuticals come in. All of them are the result of science and research. I’m talking several published research papers!
They boldly disclose the concentration of antioxidants in their products. Even though they’re on the expensive side, their products do work! That’s why SkinCeuticals is one of the best skin care brands for your 30s for all your skincare concerns.
Neostrata is another skincare brand perfect for women in their 30s. Plus, dermatologists love it! Their edge is their focus on chemical exfoliants like glycolic acid. Their deal is improving skin texture through exfoliating.
We all know how exfoliants smooth out the skin texture and reveal a healthier layer. But at this point, you might feel like there’s a variety of glycolic acid products that work just fine. So why Neostrata when you can get your glycolic acid from The Ordinary which is way cheaper?
The answer is their innovative formulations. They have stuff you can barely find anywhere else. To be more specific, they’ve mastered polyhydroxy acid products. PHAs are gentler on the skin.
They make the best anti-aging ingredients for people who can’t tolerate AHAs or retinol. But unlike alpha-hydroxy acids, polyhydroxy acids are hard to find.
Even though they’ve been more available recently, it’s still a challenge to find a PHA product that works. And these guys have an abundance of them!
They have PHAs like gluconolactone, lactobionic acid, and maltobionic acid in different forms to address several skin issues. If you have sensitive skin or can’t find gentle anti-aging products for rosacea, Neostrata is the best skincare brand to use in your 30s.
This is my current favorite. Caudalie largely focuses on naturally-derived skincare ingredients. And price-wise, they’re neither too cheap nor too expensive.
Almost all of their products contain a patented version of resveratrol, which is an amazing antioxidant that has brightening benefits for the skin.
The good thing about Caudalie for women in their 30s is that you don’t have to go out of your way to try anti-aging skincare. All of their products are incredibly gentle on the skin. And I’m saying this as someone who has rosacea.
And that’s not all, their creams and serums are not basic, they have instant gratification benefits like dewy and glowy finish products.
I’m telling you, you can build a whole skincare routine using nothing but Caudalie and include your exfoliator, your antioxidant serum, daily moisturizer, and even body creams.
Last but not least, there’s no denying that The Ordinary anti-aging products offer a surprising number of different hardcore anti-agers at ridiculously low prices. We’ve mentioned earlier some anti-aging ingredients to look for in your products.
Retinol, antioxidants, exfoliants, and peptides are on the list. And The Ordinary has them all! They take into account several things to make the products effective and stable.
They consider which actives thrive in which form (oil or water), how they can penetrate the skin barrier, and which actives enhance each other.
Whether you have oily skin or dry skin in your 30s, you’ll find some new staples there. However, you definitely need to know your way around those ingredients to make better use of them.
Because the ingredients are usually in their most potent form, which also means their most irritating form. But there’s a whole guide on their site about the use of those products.
But the best thing about The Ordinary is that they make “trying it out” happen. Because it’s one thing to try out a $100 product. But it’s another thing to try out a $9 serum. If the product doesn’t work for you, you only waste $9.
It’s not really something that could trigger a shame spiral, is it? From antioxidants to retinol in different concentrations, The Ordinary is one of the best affordable skincare brands to use in your 30s.
Read Next: The Best Body Skincare Routine For Your 30s