Iclal Eroglu
Editorial Director & Co-FounderHey! My name is Iclal. I’m the editorial director and main content writer at Ejollify. I live in Istanbul/Turkey. I graduated from Istanbul Kultur University with a degree in English Language and Literature. I love writing about beginner-friendly makeup, skincare, and anti-aging.
Feyza Eroglu
Writer & Co-FounderHey! My name is Feyza, and I’m the co-founder of Ejollify. I was also born and raised in Istanbul, Turkey. I graduated from Istanbul University and have an M.A. in economics. I love experimenting with different skincare products. I test and review products and share all about them here.
About Ejollify
Ejollify is a beauty and wellness space created in 2019 by two sisters, Iclal and Feyza Eroglu.
What started as shared conversations about skincare, makeup, and aging naturally grew into a place for thoughtful beauty.
…one that values long-term skin health, personal rituals, and honest recommendations over noise and hype. We’re not here to chase every trend or flood you with endless product lists.
Ejollify exists for women who want beauty to feel intentional, enjoyable, and grounded in real experience. Beauty, to us, isn’t just about how you look. It’s about how you feel living inside your skin.
Our Approach
Our approach is slow, taste-led, and personal. It isn’t fast content. It’s considered content.
We focus on products and routines that earn their place over time; things we actually use, return to, and keep on our shelves.
We care about formulations, ingredients, and performance, but also about how a product fits into real life.
Some content takes time to develop. We research, test, step away, come back, and only then publish. If something doesn’t hold up, it doesn’t make it onto the site.
Ejollify is run entirely by the two of us from concept to publishing. There are no guest writers, no outsourced reviews, and no faceless contributors.
That closeness allows the site to stay consistent in voice, taste, and perspective. What you read here reflects our judgment, our preferences, and our standards.
When a topic moves beyond personal experience and into medical or technical territory, we consult qualified professionals to ensure accuracy without losing our voice or editorial integrity.
Trust & Transparency
We believe trust is built quietly, over time.
We disclose affiliate relationships clearly and recommend products based on merit, not commission. Whether a product earns us a commission or not has no impact on how or where it’s featured.
Our content is updated regularly as formulations change, products evolve, or new information becomes available. Accuracy matters, and so does staying current.
Contact Us
Have questions or want to say hi? Contact us!
You can email us at ejollify[at]ejollify.com