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The beauty advice you Google at 1 a.m.

Like how to stop looking tired, why your concealer isn’t working anymore, and which moisturizer won’t betray you.

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March Mood

Something is shifting.

A quiet map for the month: what we’re feeling, craving, and becoming.

March Mood - Fly
March Mood - Sky

Check the weather before your thoughts.

March Mood - Moon

Rituals

Crack a window
Walk one block
Rearrange one thing
Start, don’t finish

March Mood - Berries
March Mood - Tall Trees
March’s soundtrack
Binge watch
Binge read

Shop the Mood

It’s not about starting over, but letting things move again.

take me

the
index |

What brings you by?

make
up

skin
care

well
ness

what’s
hot |

Trending reads.

Best Foundations For 30s

The Best Foundations To Rely on For Flawless Skin in Your 30s

Smooth coverage, skin-first formulas.

How To Stop Foundation From Creasing In Smile Lines

How to Stop Your Foundation From Creasing in Smile Lines

Movement-proof your base.

How to Make Foundation Look Natural

How To Make Your Foundation Look Like a Second Skin

Melted in, never masked.

the
blog |

New reads.

soft
edit |

This month’s mini series.

01. Rules to Live By in Your 40s

02. Books Every 30+ Woman Should Read

03. Grooming and Hygiene for Women in Their 20s

04. 30 Tips on How to Look Rich and Classy

05. Accessories That Instantly Elevate a Look

06. 30 Tips On How To Be More Feminine

about
us |

OMG, have you met us?

Hey!

We’re Iclal and Feyza – two sisters who love blush and have a soft spot for anything labeled anti-aging.

Get to Know Us
iclal eroglu

Iclal Eroglu

Co-founder/Writer

English Lit. degree, obsessed with anti-aging, proud owner of a very organized skincare drawer.

feyza eroglu

Feyza Eroglu

Co-founder/Writer

Economist by degree, skincare maximalist by choice. If it comes in a mask, I’ve tried it. Twice.

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