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Honestly, I start to yawn when someone under 30 complains about covering under-eye bags, dark circles, or discolorations. Wait till you hit 30 when things get worse! The struggle is real for women in their 30s. Our default look is hungover! And yes, thank god for eye creams, but we need coverage too. Luckily, there are some amazing concealers for women in their 30s to enjoy coverage in the most natural-looking way. The best concealers for your 30s should be lightweight, non-wrinkle-magnifying, and breathable.
Before diving in, we hope you know the importance of eye creams in your skincare routine. Besides making your concealer application easy, under-eye care is essential. If that thin skin isn’t being taken care of, it’s going to ruin your makeup no matter how good the concealer is.
Assuming that you’ve got it under control, you can move on to look for under-eye concealers to cover up dark and circles, under-eye bags, and to smooth out wrinkles and lines in your 30s.
The Best Concealers For Your 30s
By the way, some eye creams have amazing brightening abilities. And I swear on my double Ds that Kiehl’s Creamy Eye Treatment can significantly up your concealer game. If you want your concealer to be more luminous, apply this eye cream before your concealer and let it sit for a few minutes.
It looks like you’re wearing a highlighter under your eyes. It doesn’t matter which concealer you use, it looks super radiant. And it also keeps the skin plump and hydrated. That way your concealer never looks flaky.
Keep that in mind and keep reading for the best concealers for women in their 30s.
1. Tarte Shape Tape Contour Concealer
Containing some of the most crucial antioxidants you want to have in your products in your 30s, this one is your go-to concealer to cover up anything that needs to be covered on your face. If you prefer wearing makeup all day every day, then it’s wise to have nourishing ingredients in your concealer.
Enriched with several seed oils, the concealer glides on the skin and blurs out all those annoying concerns you deal with in your 30s. Flakiness, tiny bumps, dark circles, tiredness, bags, redness from allergies, and of course, fine lines! It instantly lifts up the upper part of your face. For the lower part, make sure to check out these foundations for your 30s.
Available Shades: 35
Size: 0.33 oz
Other Features: Waterproof, vegan
2. Nars Radiant Creamy Concealer
This highly concentrated concealer’s creamy texture is like a foundation for your under-eyes. A tiny amount gets the job done and covers every single imperfection on the way, dark circles, pigmentation, and even puffiness! It wakes up your eyes with its fabulous radiant finish and is one of the best concealers for your 30s.
Whether you prefer a natural look or a full-coverage one, this concealer can work either way if you apply it accordingly. It also works great on the rest of the face. A Sephora employee did my whole face using this one as a base! Since then, I use this one to do makeup without foundation. Creasing mostly depends on your eye shape and application, but I can confidently say that this is one of the few that doesn’t crease under my eyes.
Available Shades: 30
Size: 0.22 oz
Other Features: Fragrance-free, non-comedogenic, suitable for sensitive skin
3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer
When you’re doing your makeup for an event, this water-proof concealer can be of great use. The hyaluronic acid in the concealer makes sure your concealer is not sucking the living moisture out of your under-eye area. The anti-aging formula contains vitamin B3, collagen, and signal peptides to reduce the look of dark circles and wrinkles around the eyes.
If your eyelids tend to droop, it can make you look tired or older. In that case, apply a tiny amount of the concealer on the outer corner as close to the eyes as possible. It’ll literally reshape your eyes, and lift them up.
Available Shades: 25
Size: 0.40 oz
Other Features: Waterproof, vegan, cruelty-free, gluten-free
4. Nyx HD Photogenic Concealer Wand
One of the best budget concealers for 30-somethings who are saving for happy hour is this full-coverage concealer by NYX. It spreads super easily and can be used both on full makeup and no-makeup days. It brightens up your eyes without looking too white.
The creamy, blendable consistency makes it easy to use on the face to cover pimples as well. Plus, it’s also amazing to use as an eyeshadow primer or to carve out your brows. Of all the different ways to use a concealer, this one pretty much does it all!
Available Shades: 23
Size: 0.11 oz
Other Features: Vegan
5. Maybelline Instant Age Rewind Concealer
I’ve been a fan of this drugstore concealer since day 1. The light, wet consistency gives you time to spread the concealer evenly before settling in and drying. The applicator is also convenient to prevent overuse. Dab away dark circles and fine lines gently with the sponge tip under your eyes. And blend it for a luminous finish to wake up tired eyes for a refreshed and youthful look.
But never apply your concealer directly under the eyes! Apply it just a little bit above the cheeks. That way, you can blend it out easily towards both ways. Too much concealer too close to the lash line will look fake and will be hard to blend. Check out our guide for wearing makeup in your 30s for more tips.
Finish: Natural satin
Available Shades: 18
Size: 0.2 oz
Other Features: Oil-free, fragrance-free, vegan
6. Lancome Teint Idole Ultra Wear All Over Concealer
After falling in love with their Teint Idole Foundation, I’m now obsessed with their concealer. This is a high-coverage concealer with a very light, almost liquidy texture. At the same time, it feels super rich so you only need a tiny amount to draw yourself a new set of under-eyes.
It looks natural and smooths out the under eyes, and neutralizes dark circles. I also use it to cover up the redness around my nose. Plus, I use this all over my face when I don’t feel like wearing foundation. It applies smoothly and doesn’t look flaky or streaky.
Available Shades: 20
Size: 0.43 oz
Other Features: Non-comedogenic, suitable for sensitive skin
7. Yves Saint Laurent Touche Eclat High Cover Radiant Concealer
If you don’t need too much coverage and prefer a concealer that looks like skin, this is the one. It’s also perfect for summertime when you don’t want to wear anything too heavy. Being the natural remedy for dark circles and puffiness, the concealer works like a treatment thanks to the caffeine in it.
It’s also rich in antioxidants and is perfect for protecting the delicate eye area from free radical damage. The coverage is light-medium. Additionally, the brush tip makes it easy to apply tiny dots into the inner corner of the eye which is usually tricky. It has an illuminating effect that brightens up the eyes.
Available Shades: 12
Size: 0.08 oz
8. Estee Lauder Double Wear Stay-in-Place Flawless Wear Concealer
For long-lasting and full-coverage makeup, this one is as good as the Double Wear foundation. It’ll do what it says and stay in place for several hours without creasing, which makes it a super helpful concealer for your 30s.
The creamy texture is super concentrated, so don’t go drawing a triangle under your eyes! It has a matte finish that’ll completely refine your look, cover up imperfections, and smooth out fine lines. It doesn’t need any baking, but feel free to do so for an even longer wear.
Available Shades: 21
Size: 0.24 oz
Other Features: Oil-free, waterproof, fragrance-free, suitable for sensitive skin
9. Make Up For Ever Ultra HD Self-Setting Concealer
This is a lightweight creamy concealer that has buildable coverage with a soft matte finish. You can use it under your eyes as well as on problematic spots.
If you use a setting powder for your concealer, this will save you time and money as it doesn’t need setting. The concealer melts into the skin, blends out easily, and covers up bags, redness, and dark shadows perfectly.
Available Shades: 25
Size: 0.17 oz
10. Laura Mercier Flawless Fusion Ultra Longwear Concealer
And lastly, one of the most flattering concealers for your 30s to blur out fine lines without drying the skin. It gives you an easy and smooth application with buildable coverage. The texture is not thick but feels almost like a light balm that melts into your skin as you use your fingers.
It does live up to the name and stays on for long hours without separating or piling up in the corners of the eye. The light-reflecting concealer gives you a luminous finish and is suitable for all skin types.
Available Shades: 22
Other Features: Oil-free
So these are some of the best concealers you can use in your 30s for fresh, youthful eyes. If you’re new to makeup, here’s how to apply your concealer for the best results.
How To Apply Concealer in Your 30s
We don’t have what they call ‘mature’ skin yet. At the same time, wrinkles and fine lines are pretty noticeable in our 30s. So the way you apply your concealer is also about minimizing the appearance of wrinkles. Here’s how you can do it.
- First off, remember to start with a clean canvas. Make sure you’ve washed your face properly and there’s no makeup residue from the day before.
- Prep your under-eyes with a nice, hydrating eye cream. Eye creams are not just for youthful-looking eyes. They also plump the eye area and make your concealer apply smoothly and prevent it from creasing later on.
- Start slowly. Applying too much concealer right from the start is going to make it difficult to blend the product properly. Just put two dots under your eyes, which should be enough.
- Use your ring finger to blend your concealer. The heat from your finger helps the concealer blend seamlessly into the skin, making it glide easily.
- Avoid multiple coats. Unlike mascara, concealer looks worse with multiple layers. Though it looks nice in the beginning, applying layer after layer is a guaranteed way to have cakey-looking, heavy under-eyes later on in the day. Trust me when I say that you can make yourself look older than you are if you wear too much concealer.
- This is it for most people and this application is great for everyday use. If you need to look even smoother and want something longer-wear, consider setting your concealer.
- Dip your brush into a loose setting powder and pat the powder into the skin around the eyes. This gives you an instantly smooth, matte, airbrushed finish. Avoid using too much.
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