skin
care
make
up
real
talk

The beauty advice you Google at 1 a.m.

Like how to stop looking tired, why your concealer isn’t working anymore, and which moisturizer won’t betray you.

Browse Articles

January Mood

Held between two lights.

A quiet map for the month: what we’re feeling, craving, and becoming.

January Mood - Rest
January Mood - Coffee
January Mood - Shadows

Rituals

Wake with the light
No phone for first 10 mins
Sit by a window
Light a candle for evening
Lower stimulation before bed

January Mood - Rituals
January Mood - Dates
January’s soundtrack
A great read

Shop the Mood

Notice the day as it unfolds. Shop the January light.

take me

the
index |

What brings you by?

make
up

skin
care

well
ness

what’s
hot |

Trending reads.

How to Wear Red Lipstick Casually

You Can Wear Red Lipstick Casually Every Day, Here’s How

Confidence makes it casual.

hobbies for women in their 30s

30 Hobbies For Women in Their 30s

Joy, growth, something just for you.

How to Get Rid of Puffy Eyes from Crying

How To Get Rid of Puffy Eyes When You Cried Yourself to Sleep

Calm, de-puff, face the day.

the
blog |

New reads.

lush
edit |

This month’s mini series.

01. Hydrating Toners For Every Skin Type -Not Just For Dry Skin

02. The Winter Moisturizers to Slather on For Flake-Free Skin

03. 11 Hydrating Serums To Quench Dry Skin Instantly

04. The Best Cream Cleansers For Every Skin Type

05. 6 Humectant Moisturizers To Hydrate Parched Skin

06. These Are The Best Moisturizers For Dehydrated Skin

about
us |

OMG, have you met us?

Hey!

We’re Iclal and Feyza – two sisters who love blush and have a soft spot for anything labeled anti-aging.

Get to Know Us
iclal eroglu

Iclal Eroglu

Co-founder/Writer

English Lit. degree, obsessed with anti-aging, proud owner of a very organized skincare drawer.

feyza eroglu

Feyza Eroglu

Co-founder/Writer

Economist by degree, skincare maximalist by choice. If it comes in a mask, I’ve tried it. Twice.

Scroll to Top